What is Greenwashing ?Over the past few decades sustainability has transformed from a niche concern into a global marketing trend. From fashion brand collections to beverage companies, all are using “eco-friendly”, “100% recyclable packaging” and other related terms. This green movement is e

As the world moves towards net-zero goals and climate-conscious growth, businesses need to reinvent profitability with sustainability as a core business strategy.  Many pioneering businesses around the globe, and particularly in the UAE, have shown great vision to achieve sustainable innovation