Armitron Watches Tie-Up With Tide Ocean SA to Debut the Wave – The Brands’ 1st Ocean Plastics Collection Launch for Earth Day 2023
The trusted timekeepers at Armitron(r),(http://www.armitron.com), are taking a deep dive into plastic waste recycling with the announcement of their most recent partnership with Tide Ocean SA, (https://www.tide.earth/en/). #tide is an environmentally-focused company that upcycles ocean-bound plastics to produce premium raw materials for sustainable products. Armitron has created a new Ocean Plastics Collection as a result of their collaborative efforts. This collection’s first release is the Wave. It features four watches that are made using upcycled plastic recovered in our oceans. The brilliant designs, inspired by marine life are available in coral, turquoise, and rich ocean colors. Wave Ocean Plastics Collection costs $95. Each timepiece is packaged in a box made from recycled fibers and includes an organic cotton insert. Armitron.com will be selling the collection exclusively starting April 20th to honor Earth Day 2023.
We chose Tide Ocean SA as a partner because of its strong commitment to protecting our oceans, and its #tide ocean material has won awards. We hope to raise awareness about plastic pollution through the Ocean Plastic Collection and promote the circular economy.” Bobbie Weichselbaum is the CEO of E. Gluck Corporation. We are glad to be able to contribute to the ongoing strive through our partnership. This is only a small step on a larger social responsibility journey that Armitron will undertake. We are a time-tested and acclaimed branded and respected name within the fashion industry and we strive to lead an example by doing our part.
#tide ocean(r) has won numerous awards for its material resources. It is available in the form of granules and yarns for injection molding, filaments for 3D printers, and filaments for textile applications. #tide ocean materials(r) is a versatile material that can be used to create countless durable products, from furniture to watches, automobile parts to apparel, consumer electronics, carpets, and sports floors to construction. #tide processed more than 25,000,000 plastic bottles in just two years into raw materials that can be used to make high-quality products.
E. Gluck Corporation produces watches under Armitron(r), its proprietary flagship brand. The company manufactures watches for major brands such as Anne Klein, Nine West Juicy Couture Vince Camuto, and Steve Madden. Since 1975, Armitron(r) has been known as a manufacturer of innovative and fashionable watches that are made with high-quality materials. They also have a sought-after affordability factor. The brand has recently released some of its most unique collections, such as the Armitron’s Johnny Collection in collaboration with Emmy Award-winning costume designer and internationally acclaimed celebrity styler, Johnny.
Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She’s a prolific writer in sustainability, contributing to various publications. Prachi’s unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.
