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The fashion industry is responsible for approximately 8% of global greenhouse gas emissions and generates one-fifth of the world’s wastewater, stressing the needs for brands to minimize their environmental footprint. The fashion industry is a major environmental burden, producing an estimated 1.2–2.1 billion tonnes of greenhouse gas emissions each year, exceeding the combined emissions from all international flights and maritime shipping. It consumes 93 billion cubic meters of water annually, enough to supply five million people, while around 20% of the world’s wastewater is generated from fabric dyeing and treatment. Additionally, 87% of the fiber used for clothing ends up incinerated or in landfills, highlighting the critical need for more sustainable practices in the sector. Though many companies have set ambitious sustainability goals, achieving them is hampered by the limited availability of scalable, affordable alternative materials. At this point, UK-based startup Fibe has introduced a promising solution: Patacel, a revolutionary fiber made from potato waste.

Patacel: Harnessing Potato Waste for Sustainable Textiles

Every year, around 150 million tonnes of potato waste, deemed inedible and unsafe for composting, are either incinerated or pulverized, according to Fibe. This enormous waste stream presents a significant opportunity to shift fashion production toward sustainability. Patacel, the startup’s innovative fiber, could potentially fulfil 70% of the global demand for non-synthetic clothing, thus transforming waste into a valuable resource.

Environmental Benefits Outperforming Conventional Textiles

Fibe’s proprietary production process involves multiple biological and mechanical processes to extract fibers from potato waste without the use of harmful chemicals. Compared to cotton, Patacel requires 99.7% less water and emits 82.4% fewer pollutants. Moreover, it doesn’t require additional land for cultivation, providing a sustainable alternative that addresses resource strain, and lowering emissions. Unlike many eco-labeled textiles like hemp, Patacel’s chemical-free production process significantly reduces environmental impact, setting a new standard in sustainable material production.

High-Performance Qualities with Enhanced Comfort

Patacel offers many of the benefits found in traditional bast fibers, such as hemp, flax, and jute, which are derived from the woody stalks of plants. Patacel provides strength, and durability but has a distinct advantage of having a small diameter, making them exceptionally soft compared to alternatives like hemp or jute. Additionally, Patacel is naturally antimicrobial due to solanine, a compound found in potatoes, enhancing the material’s utility and appeal.

By tapping into an underutilized waste stream, Fibe’s Patacel holds the potential to shift the fashion industry toward a more sustainable future, reducing reliance on water, land, and environmentally costly materials. The development exemplifies the innovative solutions driving the next wave of eco-conscious fashion.

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Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She's a prolific writer in sustainability, contributing to various publications. Prachi's unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.

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With the first Issue of The Sustainable Brands Journal Magazine, SBJ embarks on the mission to highlight innovative brands that are doing notable work in promoting an eco-conscious lifestyle, helping solve global issues like waste and pollution, and bringing the community together to drive a movement toward a sustainable world!

SBJ Issue 3 COVER