Patacel: Harnessing Potato Waste for Sustainable Textiles

Every year, around 150 million tonnes of potato waste, deemed inedible and unsafe for composting, are either incinerated or pulverized, according to Fibe. This enormous waste stream presents a significant opportunity to shift fashion production toward sustainability. Patacel, the startup’s innovative fiber, could potentially fulfil 70% of the global demand for non-synthetic clothing, thus transforming waste into a valuable resource.

Environmental Benefits Outperforming Conventional Textiles

Fibe’s proprietary production process involves multiple biological and mechanical processes to extract fibers from potato waste without the use of harmful chemicals. Compared to cotton, Patacel requires 99.7% less water and emits 82.4% fewer pollutants. Moreover, it doesn’t require additional land for cultivation, providing a sustainable alternative that addresses resource strain, and lowering emissions. Unlike many eco-labeled textiles like hemp, Patacel’s chemical-free production process significantly reduces environmental impact, setting a new standard in sustainable material production.

High-Performance Qualities with Enhanced Comfort

Patacel offers many of the benefits found in traditional bast fibers, such as hemp, flax, and jute, which are derived from the woody stalks of plants. Patacel provides strength, and durability but has a distinct advantage of having a small diameter, making them exceptionally soft compared to alternatives like hemp or jute. Additionally, Patacel is naturally antimicrobial due to solanine, a compound found in potatoes, enhancing the material’s utility and appeal.

By tapping into an underutilized waste stream, Fibe’s Patacel holds the potential to shift the fashion industry toward a more sustainable future, reducing reliance on water, land, and environmentally costly materials. The development exemplifies the innovative solutions driving the next wave of eco-conscious fashion.

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Prachi Bishnoi

Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She’s a prolific writer in sustainability, contributing to various publications. Prachi’s unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.

The post Revolutionizing Sustainable Fashion: Fibe’s Innovative Potato-Based Fiber Breakthrough appeared first on The Sustainable Brands Journal.

Greenwashing refers to misleading marketing practices that make a brand appear more sustainable than it is. Vague terms like “eco-conscious” and “natural” are often used to create a facade of environmental responsibility. We must delve more deeply to navigate this complex landscape and make informed choices. This guide will equip you with the tools to identify sustainable fashion brands.

1. Dig Beneath the Marketing Speak:

Sustainable fashion brands go beyond idyllic imagery and catchy slogans. Head to their website and look for a dedicated sustainable fashion section. This section should detail their practices across their supply chain – from sourcing materials like organic cotton to garment production and end-of-life solutions for used clothing.

2. Certifications: Credibility with a Seal of Approval

Look for third-party certifications that verify a brand’s sustainability claims. These independent bodies set rigorous standards, ensuring a brand meets specific environmental and social criteria. Here are some well-respected certifications to remember:

• Global Organic Textile Standard (GOTS): This certification guarantees the use of organic fibers throughout production, ensuring a lower environmental impact.
• Fairtrade International: This certification ensures fair wages and working conditions for farmers and factory workers, promoting ethical practices within the supply chain.
• OEKO-TEX Standard 100: This certification verifies that textiles are free from harmful chemicals, protecting workers and consumers.
• Forest Stewardship Council (FSC): This certification promotes responsible forestry practices for wood-based materials used in clothing production.

3. Transparency is Key:

A genuinely sustainable brand has nothing to hide. They’ll be upfront and transparent about their entire supply chain, including details about factories and suppliers. Look for information on:

• Material sourcing: Where do their fabrics come from? Do they use recycled materials or organic cotton, promoting resource conservation?
• Manufacturing practices: Are their factories ethical and committed to fair labor practices that ensure the humane treatment of workers?
• Chemical usage: Do they use eco-friendly dyes and avoid harmful chemicals that can pollute waterways and harm workers’ health?

4. Beyond Materials: A Holistic Approach to Sustainable Fashion

Sustainability goes beyond just using organic cotton. Look for brands that consider the entire lifecycle of a garment. This might include:

• Water conservation: Do they employ water-saving techniques in production, minimizing their environmental footprint?
• Reduced energy consumption: Can they use renewable energy sources to power their operations?
• End-of-life solutions: Do they offer repair services or take-back programs for old clothes, promoting circularity within the fashion industry?

5. Investigate Further: Look Beyond Brand Websites

Don’t rely solely on a brand’s website for information. Look for independent reviews and articles that assess their sustainable fashion claims. Resources like “[Good On You]” rate fashion brands based on their environmental and social impact, providing valuable insights for conscious consumers.

6. Question Everything (Respectfully):

Engage with the brand directly! Ask them questions about their sustainability practices on social media or via email. A genuine brand that prioritizes transparency will be happy to answer your inquiries.

7. Quality over Quantity:

Fast fashion thrives on cheap, disposable clothing. Sustainable fashion brands, on the other hand, focus on quality garments built to last. Invest in fewer, well-made pieces you’ll cherish for years, reducing your overall consumption and minimizing textile waste.

8. The Power of Your Wallet: Support Sustainable Fashion Brands

By supporting sustainable fashion brands, you’re sending a powerful message. Remember, every purchase is a vote for the kind of fashion industry you want to see. By choosing brands committed to ethical and environmentally friendly practices, you’re actively contributing to a more sustainable future.

Sustainable Fashion: A Journey, Not a Destination

It’s essential to remember that sustainability is a journey, not a final stop. Even the most committed sustainable fashion brands might have areas for improvement. But by being conscious consumers and holding brands accountable, we can push the fashion industry towards a more sustainable future.

Bonus Tip: Embrace Second-Hand Fashion!

While buying new sustainable clothing is remarkable, remember the power of pre-loved pieces. Thrift stores and many online market places offer a treasure trove of garments waiting to be discovered. By giving these clothes a second life, you’re extending their lifespan and reducing demand for new production.

Prachi Bishnoi

Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She’s a prolific writer in sustainability, contributing to various publications. Prachi’s unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.

The post Beyond Greenwashing: Identifying Truly Sustainable Fashion Brands appeared first on The Sustainable Brands Journal.

Being conscious about your impact on the climate doesn’t mean compromising your fashion choices. The days of unstructured, pared-down eco-friendly fashion are long gone, and, with growing awareness about sustainable options, there are many environmentally-friendly choices you can go for to make your wardrobe leave a positive impact on the earth.

While renowned fashion labels like Anita Dongre and Stella McCartney have explored eco-friendly options that are lavish and contemporary, many emerging and lesser-known sustainable clothing brands in India are slowly and steadily making a big name in eco-friendly clothing in India.

Here are 7 sustainable brands in India made to our extraordinary eco-friendly fashion brands list.

No Nasties

No Nasties has been dedicated to crafting clothing that is 100% organic, adheres to fair trade practices, and embraces a vegan ethos since its beginning in 2011. However, the company recognizes that the present context demands a more profound commitment. 

By aligning their efforts with a broader, planet-centric idea, No Nasties seeks to mitigate the adverse effects of climate change. The commitment to making the planet “a lot better” highlights the importance of substantial and far-reaching initiatives. Through this evolved perspective, No Nasties endeavors to catalyze positive change, embracing a responsibility that extends beyond fashion into the broader realm of ecological stewardship.

Doodlage

Doodlage, as a brand, transforms manufacturing waste into limited-edition collections through upcycling. They take pride in recycling post-consumer waste and remains from cutting processes to make new materials, resulting in timeless and nicely crafted apparel. The commitment to sustainability extends beyond fashion, as the waste generated is carefully sorted and recycled into accessories, delicate furnishings, and paper used for eco-friendly packaging.

Every piece and fabric of Doodlage undergoes honest manufacturing processes, ensuring a commitment to reliable production. Moreover, the brand highlights environmental consciousness by creating packaging that is completely plastic-free. By connecting with Doodlage, individuals contribute to a sustainable cycle, actively participating in a fashion movement that values durability, ethical practices, and environmental accountability.

Eco Tasar

As a social enterprise dedicated to sustainable practices, the company produces natural fiber textiles, focusing on materials such as Tasar and Eri Silk. The production process mainly involves using hand-spun yarn and traditional handloom weaving methods by local artists.

The product line offered by the enterprise is characterized by its 100% sustainability, contributing to a minimal carbon footprint, given that much of the production is performed by skilled artisans using manual techniques. The deliberate choice to prioritize handcrafted processes emphasizes the company’s dedication to the environment and socially responsible production.

The company’s supply chain is strategically designed to support local artisans, allowing them to earn a livelihood within their communities and mitigating the demand for migration in pursuit of employment opportunities. This approach preserves traditional craftsmanship and promotes economic resilience at the grassroots level.

Ethicus

Started in 2009 by the dynamic husband and wife duo Mani Chinnaswamy and Vijayalakshmi Nachiar, Ethicus stands as a beacon in sustainable fashion. Rooted in a profound dedication to moral practices, the brand’s core mission revolves around empowering cotton farmers and maintaining traditional artisanal craftsmanship.

Ethicus specializes in creating ethnic sarees that seamlessly combine tradition with modern allure. The brand’s dedication to sustainability is evident in the intricate details of each saree, adorned with hand block printing, hand screen printing, hand painting, or hand embroidery.

Every Ethicus product comes with a tag bearing the name and photograph of the weaver responsible for crafting, offering a personal touch to the garments. Ethicus also manifests a holistic and eco-friendly approach, intertwining the threads of ethical sourcing, traditional craftsmanship, and respect for the skilled individuals who contribute to the brand’s goal and unique creations.

Upasana

Founded in the nurturing Auroville in 1997, Upasana appears as a Conscious Clothing Circle committed to the constant evolution of its crafted products, the artists it collaborates with, and the Earth it calls home. This journey is embodied in many projects brought to life by a community of devoted artisans, creators, partners, and weavers.

The dream of discovering India through textiles is seamlessly woven into every product crafted by Upasana. Each creation is a sign of love, care, and profound respect for both the wearer and the maker. 

This commitment is manifested through ethical rules, sustainable processes, the preservation of handloom heritages, and the incorporation of medicinal textiles and organic materials. As Upasana continues to shape its narrative, each garment is dedicated to weaving a tapestry of beauty, environment consciousness, and cultural exploration.

Suta

Established in 2016 and known for its collection of cotton sarees, enclosing a range of beautiful weaves such as mulmul, jamdani, makes, banarasi, and more, Suta is a distinctive clothing brand fueled by a profound cause and commitment to tradition.

At its core, Suta is dedicated to uplifting weaver and artisan communities, funneling its efforts towards keeping and flourishing traditional crafts integral to India’s cultural tapestry. Suta’s range primarily features sarees and blouses meticulously crafted from sustainable fabrics like cotton and silk. The conscious choice of materials reflects a commitment to creating one of the best sustainable fashion brands in India and pays homage to the country’s rich textile heritage. 

This holistic approach signifies a harmonious blend of aesthetics, sustainability, and social responsibility, encapsulating Suta’s mission to weave threads of tradition, empowerment, and environmental consciousness into the fabric of its brand.

Buna

Buna represents a slow way of life rooted in culture, craft, and society. Buna stands at an exciting convergence of local and global, traditional and creative, classic and modern. The name Buna means weave or made with hand, creating the backbone for a slow-paced, mindful, and personalized aesthetic. 

It admits that green fashion is no longer an option but a need. It uses artisanal led weaving techniques and hand block printing to create our natural textiles. Even their packaging is 100% biodegradable. Most interestingly, it operates on a made-to-order prototype, eradicating typical inventory problems that lead to overproduction and wastage. 

Buna makes Eco friendly clothing in India through their custom-made fabrics in small batches by artisanal communities of West Bengal, Rajasthan, and Gujarat. It is about slow living with sustainability. At Buna, the making process is as vital as the final product. It signals a shift from fast consumption and disposal to environmental choices and mindful living. 

Wrap up-

Did you know why these 7 Sustainable Fashion Brands in India are worth your attention? They are going the extra mile to not only offer society beautiful products but also keep the requirements of the ecosystem in mind. Apart from these brands, many other brands are rooting their way to deliver eco-friendly clothing with style. 

Prachi Bishnoi

Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She’s a prolific writer in sustainability, contributing to various publications. Prachi’s unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.

The post  7 Sustainable Fashion Brands in India Worth Your Attention appeared first on The Sustainable Brands Journal.

In recent years, consumer awareness and government policies promoting sustainable development have led to a growing demand for sustainable fashion in India.

Present scenario of sustainable fashion Brands in India

Even though India’s textiles and garments industry contributes to 5% of the country’s GDP, fashion is well known to be one of the most polluting industries globally—the production and disposal of clothing result in extensive waste and emissions, affecting the environment.

The sustainable fashion market in India is still in its early stages, but it has shown persistent growth over the past couple of years.

In recent years, many Indian brands and designers have adopted sustainable methods to address these issues. The sustainable fashion market in India is anticipated to increase at a CAGR of 10.6% within 2021-2026, as per the report of ResearchAndMarkets.com. The report also indicates that consumer awareness, government initiatives, and the availability of eco-friendly materials will drive the market’s growth.

Furthermore, as per the Ministry of Textiles reports, India recycles about 60% of its textile waste. Handloom and handicrafts are traditional textile production methods in India and are considered sustainable as they demand minimal energy and water. 

Ahead, find 10 Indian sustainable fashion brands and lifestyle products harnessing the country’s assets for all the world to see. 

B Label

B Label is a brand committed to sustainable and eco-friendly practices. Each piece of clothing is crafted with care and attention using one of the world’s most muscular natural fibers: hemp. Hemp offers many benefits, such as UV-resistant, mold and mildew-resistant, and carbon negative.

The Bombay Hemp Company is an agro-based company transforming Indian agriculture and promoting sustainable living. The brand uses organic and sustainable fabric free from harmful pesticides and chemicals. Using hemp as a sustainable material, B Label and The Bombay Hemp Company are meaningfully impacting the ecosystem.

Mix Mitti

Mix Mitti is a youthful accessories company contributing to the rising number of sustainable, slow, and green fashion companies. Founded by wildlife photographer Shivangi Bajpai, this eco-friendly accessories business also donates a part of its earnings to animal welfare organizations, which makes shopping with them more worthy.

Mix Mitti uses cotton fabric, duck cloth, and hemp cloth, which is fully biodegradable. They also plan to include eco-friendly materials like woolen felt and jute in their creations. Moreover, the bags have a pair of fake suede and PU, animal-friendly fabrics, and perfect replacements for suede and leather. Mix Mitti focuses on the environment and animal welfare in their products.

Beej

Beej is a sustainable fashion brand from India established by Arundhati Kumar in 2020. It is a Mumbai-based brand and produces fashion accessories like handbags, clutches, wallets, iPad sleeves, or covers, using plant-based materials like Desserto, Cork, and Pinatex.

Pinatex is a natural, non-woven textile made from pineapple plant leaves, while Dessert is made from the pulp of the Nopal cactus. It’s another plant-based material; Cork comes from the bark of the cork oak tree. The brand’s eco-friendly approach toward fashion encourages the use of plant-based materials that are both long-lasting and environmentally friendly.

Vanaras

Vanaras crafts its clothing using GOTS-certified organic cotton. The label’s entire range is bio-degradable, and the best part is if you’d like a dress in a different color, they can make it for you. 

It promotes a slow fashion and a sustainable lifestyle; its limited range distinguishes itself by featuring botanical prints or merging unique design elements like buttons, tie-up detailing, thoughtfully placed cuts, frills, and folds, transforming each piece into more than an essential item.

Maati

Based out of the picturesque Udaipur in Rajasthan, Maati designs understated everyday staples that can win your hearts for their minimally chic aesthetic. This is a PETA-verified brand that promotes zero waste and zero use of plastic, even in its packaging. 

Some parts of the fabric are also upcycled, so that’s one of a kind. From peplum tops and jumpers to dungarees and boxy pants—there’s so much to pick from. The brand has adorable face masks and laptop covers made from export-reject fabric and hemmed together in jaw-dropping patterns.

Daughters Of The Ganges 

Daughters Of The Ganges is a socially mindful brand that brings you handcrafted and ethically produced fashion products from India. The company was started with the idea of DOTG to make a difference in the lives of marginalized communities in India. The founders believe that one practical approach is to support artisans, particularly women, in these communities by sticking to Fair Trade principles as their guiding framework, which could be a great way to give employment to rural artists.

As a sister affiliate of CFM Market Linkages, a WFTO-certified organization, they source products from well-experienced artisan communities and are willing to promote their precious traditions and crafts. Their products include earrings, necklaces, and more that are oh-so-quirky yet classy. These elegant pieces will have your heart, and you will hoard them. 

Zouk

Zouk is another PETA-approved vegan brand on our list of top 10 sustainable fashion brands in India, which means no animals get hurt while producing Zouk products. It is a cruelty-free and handcrafted brand that introduces the vibrant Indian culture to the Western world. 

Everything is not only thoughtfully designed but also designed by the artist community of India, which makes their product authentic, eco-friendly, and worth buying. Zouk is a brand whose products give off a refreshing vibe because of the choice of colors and designs they put into them. Their range includes tote bags, wallets, duffle bags, office bags, laptop bags, and more that you can grab online. 

Grassroot By ANITA DONGRE

One of India’s most successful designers, Anita Dongre’s Grassroot label consists of ethically made sustainable clothing that nurtures artisanship and preserves traditions by employing female artisans from small towns and villages who are the keepers of ancient Indian crafts.

Grassroot’s clothing range is vibrant and detailed, from traditional sarees and kurta sets to a few dresses. Embroidered with intricate threadwork that is hand-embroidered or dyed using time-honored techniques, these clothes will take you on a traditional trip across India. 

Oshadi

Pronounced as aw-sh-dhi, Oshadi translates to the essence of nature or a healing plant in Sanskrit — a name that aptly describes their mission of eco-friendly clothing in India. It started as a womenswear label in 2016 and has become a ‘seed-to-sew’ vertically merged with a sustainable supply chain. 

Oshadi grows cotton and indigo on its farm using therapeutic techniques, putting nutrients back into the soil to support its regenerative fashion mission. Besides focusing on its humble mission, Oshadi has a range of intricately dyed organic cotton clothing. 

Mamaearth

The Mamaearth company is an Indian unicorn brand that offers a wide range of cosmetic products to elevate its customers’ daily skincare routine. It was started in 2016 to solve the everyday problems of young parents with safe, toxin-free, international standard products so that you can enjoy the joy of parenting without worrying. 

Mamaearth creates products with natural ingredients free from harmful chemicals like parabens, silicones, mineral oils, and SLS. They even use plant-based preservatives and essential oils to ensure gentle formulations on the skin.

Final Word:

These brands are just a few making a difference sustainably. By supporting these brands, you can help create a more sustainable future for the fashion industry and the environment. Whether you’re looking for clothing, footwear, or accessories, many options are stylish and eco-friendly.

With education and awareness campaigns, increased production and distribution, investment in sustainable infrastructure and technology, and improved marketing strategies, sustainable brands in India can promote sustainability and social responsibility in the fashion industry.

Prachi Bishnoi

Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She’s a prolific writer in sustainability, contributing to various publications. Prachi’s unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.

The post 10 Best Sustainable Fashion Brands in India & Lifestyle Products appeared first on The Sustainable Brands Journal.

For shoppers, the eco-friendly fashion brands’ pricing war has been great news, but it has been a curse regarding resource use and waste.

For example, manufacturing just one pair of pants requires roughly 1,800 gallons of water only to grow the cotton.

That doesn’t account for all the resources expended in the first stages of cotton production, garment manufacturing, transportation, and laundering.

There is also the issue of the environmental impact of clothing. 

10 % of all worldwide emissions are attributable to the fashion business, which may surprise some. 

Moreover, without effective waste management strategies, these emissions are poised to see a 50% increase by 2030, exacerbating the environmental challenges associated with fashion.

Certainly not everything. 

The global textile industry is responsible for approximately 20% of all effluent from the dyeing and treating textiles. Almost 90% of all textile fiber is wasted when old clothes are burned or thrown away. 

Even less of the world’s worn clothes get turned back into new items.

It’s evident that we need to shift toward a more sustainable and ethical fashion in order to reduce the industry’s negative environmental and social impacts. But where to start?

Also Read: A Guide To Finding Eco-Friendly Sustainable Clothing Brands

Zero-waste fashion

Zero-waste fashion promotes sustainable brands that prioritize sustainability over pricing. As seen here, transitioning to a more sustainable fashion sector is tough yet necessary.

It will need convincing customers and fashion brands to consider manufacturing, fabric waste, and eco-friendly materials. 

We need sustainable textiles, repurposed resources, and less environmental effects. However, these seven brands demonstrate that it is possible. 

First, let’s examine why zero-waste fashion design and production is essential.

What makes zero-waste fashion important?

As stated above, the sustainable brands or fashion brands’ environmental effect is undisputed. Fast fashion, globalization, and inefficient production are causing damage. However, unlike energy and food industries, fashion business tactics appear to go undetected.

Understanding will help the fashion sector adopt a zero-waste-to-landfill policy and assist smaller, local enterprises that make more ethical products. These slow fashion and zero-waste apparel manufacturers are accomplishing it.

Sustainable Clothing From Zero-Waste Sustainable Fashion Brands

#1. Christy Dawn

Known for their expertise in creating timeless, traditional designs. Christy Dawn recycles fabric scraps from other companies. They employ organic materials and regenerative techniques to make clothing that is good for both the environment and the wearer.

#2. Collina Strada

Collina Strada uses waste textiles to create colorful and unique patterns. It prints on recycled materials like cotton t-shirts and water bottles. The company prioritizes using sustainable resources, such as cloth produced from rose petals, in addition to minimizing waste.

#3. Beyond Retro 

When it comes to giving forgotten antique clothing a second chance, Beyond Retro is just one more option. Only around one percent of textiles are recycled or repurposed, but thanks to companies like Beyond Retro, you can save classics that are timeless and antique pieces from the trash heap and yet look completely on-trend. Pick your favorite vintage era, from the ’50s all the way through the ’90s.

#4. MUD Jeans

This company prioritizes the circular economy by making its jeans from only two materials: organic cotton and recycled cotton.

They make high-quality jeans without contributing to landfills by using 40% recycled denim and fair trade methods.

In addition, they accept pre-owned denim or jeans that are at least 96% cotton, recycle them into new goods, and credit the consumer with €10 off their next purchase.

#5. Herd

They utilize 100 % quality English wool dyed with non-toxic colors and knit together by local artisans to provide farmers with a sustainable income.

Because the company only uses non-toxic dyes and natural wool to make its sweaters, cardigans, caps, shorts, and more, they are able to contribute to the circular economy.

#6. RE/DONE

One of the simplest and greenest ways to shop for clothes is by purchasing recycled products, which is precisely what this company focuses on. Reusing well-known labels and classic designs makes vintage clothes not only environmentally friendly but also an attractive option for everyday wear.

Wrapping It Up

Fashion brands or sustainable brands that are designing out waste are growing as consumers become more aware of their surroundings. The selected brands, from industry supporters to inventive newcomers, are inspiring fashion’s future. Consumers may help create a more sustainable and waste-free fashion business by supporting these eco-friendly labels. Remember, every purchase contributes to our ideal world. Choose wisely, and let’s create a sustainable fashion future.

Also Read: Sustainable Fashion Brands

Prachi Bishnoi

Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She’s a prolific writer in sustainability, contributing to various publications. Prachi’s unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.

The post 6 Fashion Brands That Are Designing Out Waste appeared first on The Sustainable Brands Journal.

The brand’s focus on overall sustainability 

1. Pangaia – promoting overall sustainability 

This fashion brand deals with clothes and accessories for men and women alike. It is committed to sustainability in all aspects. From running programs like Bee the Change and For the Love of Planet for consumers to ensure their contribution to sustainable movements, they partner with non-governmental organizations and other institutions like Coral Gardeners committed to bringing positive change and preventing the extinction of bees and coral reefs. They use seaweed and C-fiber to produce products, along with compostable packaging. In addition, the goods are treated with Pprmint, an antibacterial oil obtained from peppermint leaves, in order to minimize the necessity of washing. Lastly, they use natural dyes in their clothes, produced from recycled fabrics.  This brand is saving space for waste in landfills and effectively contributing to providing aesthetics to its clothing line without harming the environment. 

2. Tentree – the tree planting record maker 

As the brand name suggests, Tentree is all about planting trees. This one brand has been aptly mindful of sustainability. From tags made with recycled paper, they package their products in paper rolls, tie them with a ribbon, and use a master polybag, which is also recyclable, to deliver bulk orders. Prominently, this brand is known for restoring Indonesian forests while sourcing cotton. Until now, the brand has planted 100,000,000 trees and aims to plant 1 billion trees by 2030. So far, this brand has already achieved carbon neutrality by 2020. 

3. Elvis and Kresse – the fire hose champion

Sustainable design label Elvis & Kresse has redefined luxurious accessories by carefully repurposing decommissioned fire hoses. The company not only reduces waste by repurposing materials from fire departments but also creates high-quality goods, such as bags and accessories, from industrial scraps. To be environmentally friendly, Elvis & Kresse uses recycled materials, is open about their business, and gives some of their income to groups that help firefighters and the environment.

4. Zero Waste Daniel – The genderless fashion 

Not only does this brand produce zero-waste products, but it also promotes the notion of genderless clothing. Zero Waste Daniel uses fabric scraps, pre-consumer trash from the clothing business in New York City, other materials that are hard to process, and recovered materials like cotton, polyester, and nylon.

5. Tonle – The mindful garment user 

This is also a zero-waste clothing brand that uses unused garments from other companies and manufacturers to make fashionable and aesthetic clothes. It is a major contributor to the circular economy since it upcycles materials, such as reclaimed threads and fabric scraps, into stylish and eco-friendly clothing.

6. Rothy – The shoe haute couture

This brand is a platform for shoe haute couture that was the first in the shoe line to receive sustainable LEED and TRUE platinum certification. Using threads from recycled plastic bottles and biodegradable packaging, they aim to achieve carbon neutrality by the end of 2023. They use 3D knitting technology that helps reduce waste and low waste-cutting technology, ensuring a greater contribution to the circular economy and production.  

7. Upcycle with jing – The PET bottle from the landfill to the jewellery shop

The jewelry business, Upcycle with Jing, adopts the practice of upcycling to produce environmentally friendly jewelery. The company uses recycled PET plastic bottles as a material source for crafting various types of jewelry, such as earrings, hairpieces, and brooches. The brand believes that the integration of sustainability and elegance is doable.

8. Rent the runway – the rental hub 

RTRW is a resale marketplace that has a comprehensive brand and clothing catalog. It is an alternative to always purchasing new clothes, a step toward circularity in the industry. Subscribers may have their clothing delivered in reusable bags and then have it dry-cleaned in an eco-friendly manner. The trend of renting clothing is appealing and should become more prevalent in the next year or two.

Related – Are Clothing Rentals the Answer to the Menace of Fast Fashion?

9. Paper London

Paper London is a high-end line of womenswear that features eco-friendly elements like recycled fabrics in its designs. They managed to get shortlisted for the Drapers Sustainable Fashion Awards in 2022. 
Paper London uses ECONYL, a nylon fiber that has been completely recovered from waste materials like fishing nets.

10. Tradlands – the hand-made fashion 

A label that got its start making women’s clothes based on men’s styles This brand pampers those ladies who choose to dress more masculinely. Clothing from Tradlands is manufactured by hand by local craftsmen in small quantities, and the company is committed to ethical and environmentally responsible practices because it ensures the reduction of waste and the avoidance of heavy machines that use a huge amount of our resources. 
Sustainability has been becoming a buzzword among people and brands, but it is important to note that not every brand is actually sustainable until it follows the principle of reuse, reduce, and replace. Some brands have been very active, while others boast of their significant achievements, but each comes with its own uniqueness. The market for consumers is aptly providing a wide variety of brands to choose from for sustainability, but it depends on the consumers whether they want to strive towards a worthy change or not! However, it is time for each one of us to realize why fashion brands are choosing to become sustainable fashion  brands and why every other business is trying to contribute something to sustainability. 

Prachi Bishnoi

Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She’s a prolific writer in sustainability, contributing to various publications. Prachi’s unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.

The post Top 10: Sustainable Fashion Brands appeared first on The Sustainable Brands Journal.

Being more green with fashion goes further than the labels you choose to buy from. Whether it’s embracing the rental market, shopping at sustainable destinations, or opting for second-hand rather than buying new ones, there are many steps you can take for greener choices. If you are shopping new, there are various sustainable ways to do so. There are numerous sustainable fashion brands that are working hard to carve out a green space in the fashion industry.

Here are some of the sustainable brands to look out for.

1. Christy Dawn

To ensure they are protecting the environment, Christy Dawn creates its main character and romantic dresses from leftover fabrics or regenerated cotton from land they steward themselves. Simply put it like this, regenerative farming makes the earth greener and helps the ground to absorb carbon. For their recent “farm-to-closet” collection, the brand partnered with the Oshadi collective to regeneratively farm all of the used cotton. They estimate the local land observed 400 tons of carbon. 

2. MATE the label

Head to Mate for trendless and comfortable basics that will stand the test of time like linen sets, t-shirts and tanks, and sweatpants. Mate is Climate Neutral certified, and all of its products are sewn, cut, dyed and knitted in LA near their offices, eliminating unnecessary transport emissions. 

MATE only uses Global Organic Textile Standard cotton and organic, low-impact and non-toxic dyes in all of its pieces. 

3. Naomi-Nomi

Naomi-Nomi is a New York-based brand known for its silk scarves and oxford shirts but from the past few years, the company has expanded into linen work and bike shorts. They also sell scrunchies, headbands, cotton masks, and bookmarks made up from leftover scraps. The brand carefully chooses its fabrics from lyocell to merino wool and sustainably sourced silk.

4. Pact

Pact is a go-to brand for sustainable sweater dresses, cardigans and everything cosy, making them a must-order brand. The brand is a member of Fair Trade USA. The best thing about this brand is its breezy and soft sleepy sets made from Global Organic Textile Standard. The brand also offers adorable kids collections made in Fair Trade practices.

5. Girlfriend Collective 

Girlfriend Collective uses fabric scraps, fishing nets and post-consumer water bottles to make its sports bra, bike shorts and leggings which come in sizes XXS to 6XL. Even its trendy workout outfit is made up of 90 per cent recycled plastic and the scrunchies are made from scraps to reduce textile waste.

Conclusion

To sum up, everything that has been stated so far, these sustainable fashion brands in India are leading the way and doing their best for the environment. Their designs are not only eco-friendly but exquisite in their own way. Join the green revolution and make a difference that aligns with your values. 
Also, if you want to drive a moment towards a sustainable world, join our sustainable brands community.

Prachi Bishnoi

Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She’s a prolific writer in sustainability, contributing to various publications. Prachi’s unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.

The post 5 Sustainable Fashion Brands Leading the Way for a Greener World appeared first on The Sustainable Brands Journal.

Nowadays, sustainable fashion is gaining more momentum as the fashion industry is facing scrutiny for its impact on the environment. 

Sustainable brands are emerging as frontrunners in the pursuit of a greener and ethical future. 

In this article, we will introduce you to 10 sustainable fashion brands in India that are doing their bit for the environment without compromising their style. 

Sustainable fashion brands

These are the sustainable fashion brands that are prioritising the environment:

Doodlage

Doodlage was founded in the year 2012 by Kriti Tula. The brand is famous for its comfy garments for women, kids and men. The process starts by upcycling left-over and discarded fabrics from large-scale manufacturers. The materials that are used in these clothes are organic ones like banana fibres, cotton and corn. 

Doodlage aims to minimise production waste by reusing the leftovers to make bags and home furnishings. The brand also follows sustainable practices from procuring raw materials to discarding clothes by consumers. 

Suta

Suta was founded in the year 2016, by two sisters Taniya and Sujhata Biswas. This brand is known for its exquisite range of sarees like mulmul, malkesh, jamdani weave and banarasi. Suta is a brand with a cause and aims to inspire the artisan and weaver communities by helping them flourish through their traditional arts and crafts. Suta mainly deals with sarees and blouses made with eco-friendly materials like silk and cotton. They also have eco-friendly packaging.

Dressfolk

Dressfolk is a Delhi-based sustainable clothing brand that deals with textiles in contemporary silhouettes and traditional Indian arts. Dress Folk is known for its amazing range of sarees as well as Western outfits. The best thing about this brand is that these clothes are made up of organic fabrics like organic cotton, bamboo, Chanderi silk, mulmul, linen, and Jamdari. 

Okahi

Okahi is a rural women’s collective set up by the Tata Chemicals Society For Rural Development. The aim of Okhai is to empower the artisans of rural India. The brand was established in 2002 and was registered as a trust in 2008. Here, apparel and lifestyle products are handcrafted by rural artisans using skills that are unique to their culture and heritage. The brand also provides contemporary designs through eco-friendly materials. 

Ethicus

Ethicus is a purely sustainable brand founded in the year 2009 by Vijayalaxmi Nachiar and Mani Chinnaswamy. The aim is to uplift the cotton farmers and traditional artisans. The brand offers traditional and ethnic sarees that are enhanced by hand screen painting, hand block painting, and hand embroidery using traditional indian skills. Each order of Ethicus carries a tag that has the name and picture of the weaver who made it and the amount of time it took to make that product. 

Eco Tasar

Eco Tasar was launched in the year 2007 by Khitish Pandya. The brand deals with handmade artisanal textiles made up of cotton, linen, wool or tasan silk. Their products look exquisite and above all are eco-friendly, involving almost zero carbon footprint production. The brand builds livelihoods for tribal producers of weavers, women yarn makers, silk cocoons by following a successful sustainable model. 

No Nasties

No Nasties is an eco-friendly brand that deals with fashionable apparel as well as durable ones. The brand was founded in Goa by Apurva Kothari. The garments have a minimalistic style, and nature-inspired prints, and are made up of 100% organic materials. No Nasties only use organic cotton that is sourced from farmers in fair trade. No harmful chemicals or pesticides are involved in the production process and no genetically modified seeds are used.

Upasana

Upasana is an Auroville-based clothing line that deals with conscious and sustainable garments. The brand aims to create projects around real-world issues to aid people who get affected by them. Several artisan families from Varanasi and Madurai work with this brand and use organic materials from the manufacturing process to delivery.

Maati

Maati is a PETA-verified sustainable fashion brand founded by Neha Kabre. This clothing line is based out of Udaipur in Rajasthan. The garments are known for their skin-friendly, eco-friendly, and size-exclusive factors. Following a zero-waste policy, they use natural raw materials for the manufacturing process. The brand upcycles yarn and coordinates with local craftsmen from different countries. 

The Indian Ethnic Co. 

The Indian Ethnic is a Mumbai-based brand, founded in the year 2016 by Hetal Desai and daughters Twaara and Lekhinee Desai. They began their journey as a small Instagram business and now is a well-established brand that celebrates Indian weavers and artisans across the nation.

Conclusion

To sum up, everything that has been stated so far, these sustainable brands in India are leading the way and doing their best for the environment. Their designs are not only eco-friendly but exquisite in their own way. Join the green revolution and make a difference that aligns with your values. 
Also, if you want to know more about sustainable practices and drive a moment towards a sustainable world, join our sustainable brands community.

Prachi Bishnoi

Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She’s a prolific writer in sustainability, contributing to various publications. Prachi’s unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.

The post 10 SUSTAINABLE BRANDS THAT ARE HARNESSING THE COUNTRY’S ASSETS appeared first on The Sustainable Brands Journal.