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Have you ever tossed something in the recycling bin, even if you weren’t quite sure if it was actually recyclable? If so, you might be guilty of wish cycling – the well-meaning but ultimately harmful practice of putting non-recyclable items in the recycling bin in the hopes that they can somehow be recycled.

Wish cycling can seem like a harmless habit – after all, you’re just trying to do your part to reduce waste and help the environment, right? But in reality, wish cycling can actually do more harm than good. When non-recyclable items are mixed in with recyclable materials, it can make it harder for recycling facilities to sort and process them effectively. This can lead to entire batches of materials being rejected and sent to landfill instead of being recycled.

So how can you break the cycle of wish cycling and make more informed recycling choices? One important step is to do your research and understand what can and cannot be recycled in your area. Different recycling programs have different rules, so it’s important to check with your local waste management company or recycling facility to find out what materials they accept.

Another important step is to make sure that the items you do recycle are clean and free from contaminants. This means making sure that food and other residues are cleaned off containers, and removing any non-recyclable parts (such as the plastic tops of glass jars). By taking these small steps, you can help ensure that the materials you do recycle are processed effectively and efficiently.

But the best way to reduce the impact of wish cycling is to reduce the amount of waste you generate in the first place. This means making conscious choices about what you buy and use, and choosing products that are designed to be reused or recycled. For example, using a reusable water bottle instead of buying single-use plastic bottles, or opting for cloth bags instead of disposable plastic ones.

So the next time you’re tempted to toss something in the recycling bin and cross your fingers, remember the dangers of wishcycling. By making informed choices and taking small steps to reduce waste in your daily life, you can help make a positive impact on the environment and work towards a more sustainable future.

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With the first Issue of The Sustainable Brands Journal Magazine, SBJ embarks on the mission to highlight innovative brands that are doing notable work in promoting an eco-conscious lifestyle, helping solve global issues like waste and pollution, and bringing the community together to drive a movement toward a sustainable world!

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