10 SUSTAINABLE BRANDS THAT ARE HARNESSING THE COUNTRY’S ASSETS
If you are trying to be sustainable with your lifestyle then why not implement it in your clothing choices as well?
Nowadays, sustainable fashion is gaining more momentum as the fashion industry is facing scrutiny for its impact on the environment.
Sustainable brands are emerging as frontrunners in the pursuit of a greener and ethical future.
In this article, we will introduce you to 10 sustainable fashion brands in India that are doing their bit for the environment without compromising their style.
Sustainable fashion brands
These are the sustainable fashion brands that are prioritising the environment:
- Doodlage
Doodlage was founded in the year 2012 by Kriti Tula. The brand is famous for its comfy garments for women, kids and men. The process starts by upcycling left-over and discarded fabrics from large-scale manufacturers. The materials that are used in these clothes are organic ones like banana fibres, cotton and corn.
Doodlage aims to minimise production waste by reusing the leftovers to make bags and home furnishings. The brand also follows sustainable practices from procuring raw materials to discarding clothes by consumers.
- Suta
Suta was founded in the year 2016, by two sisters Taniya and Sujhata Biswas. This brand is known for its exquisite range of sarees like mulmul, malkesh, jamdani weave and banarasi. Suta is a brand with a cause and aims to inspire the artisan and weaver communities by helping them flourish through their traditional arts and crafts. Suta mainly deals with sarees and blouses made with eco-friendly materials like silk and cotton. They also have eco-friendly packaging.
- Dressfolk
Dressfolk is a Delhi-based sustainable clothing brand that deals with textiles in contemporary silhouettes and traditional Indian arts. Dress Folk is known for its amazing range of sarees as well as Western outfits. The best thing about this brand is that these clothes are made up of organic fabrics like organic cotton, bamboo, Chanderi silk, mulmul, linen, and Jamdari.
- Okahi
Okahi is a rural women’s collective set up by the Tata Chemicals Society For Rural Development. The aim of Okhai is to empower the artisans of rural India. The brand was established in 2002 and was registered as a trust in 2008. Here, apparel and lifestyle products are handcrafted by rural artisans using skills that are unique to their culture and heritage. The brand also provides contemporary designs through eco-friendly materials.
- Ethicus
Ethicus is a purely sustainable brand founded in the year 2009 by Vijayalaxmi Nachiar and Mani Chinnaswamy. The aim is to uplift the cotton farmers and traditional artisans. The brand offers traditional and ethnic sarees that are enhanced by hand screen painting, hand block painting, and hand embroidery using traditional indian skills. Each order of Ethicus carries a tag that has the name and picture of the weaver who made it and the amount of time it took to make that product.
- Eco Tasar
Eco Tasar was launched in the year 2007 by Khitish Pandya. The brand deals with handmade artisanal textiles made up of cotton, linen, wool or tasan silk. Their products look exquisite and above all are eco-friendly, involving almost zero carbon footprint production. The brand builds livelihoods for tribal producers of weavers, women yarn makers, silk cocoons by following a successful sustainable model.
- No Nasties
No Nasties is an eco-friendly brand that deals with fashionable apparel as well as durable ones. The brand was founded in Goa by Apurva Kothari. The garments have a minimalistic style, and nature-inspired prints, and are made up of 100% organic materials. No Nasties only use organic cotton that is sourced from farmers in fair trade. No harmful chemicals or pesticides are involved in the production process and no genetically modified seeds are used.
- Upasana
Upasana is an Auroville-based clothing line that deals with conscious and sustainable garments. The brand aims to create projects around real-world issues to aid people who get affected by them. Several artisan families from Varanasi and Madurai work with this brand and use organic materials from the manufacturing process to delivery.
- Maati
Maati is a PETA-verified sustainable fashion brand founded by Neha Kabre. This clothing line is based out of Udaipur in Rajasthan. The garments are known for their skin-friendly, eco-friendly, and size-exclusive factors. Following a zero-waste policy, they use natural raw materials for the manufacturing process. The brand upcycles yarn and coordinates with local craftsmen from different countries.
- The Indian Ethnic Co.
The Indian Ethnic is a Mumbai-based brand, founded in the year 2016 by Hetal Desai and daughters Twaara and Lekhinee Desai. They began their journey as a small Instagram business and now is a well-established brand that celebrates Indian weavers and artisans across the nation.
Conclusion
To sum up, everything that has been stated so far, these sustainable brands in India are leading the way and doing their best for the environment. Their designs are not only eco-friendly but exquisite in their own way. Join the green revolution and make a difference that aligns with your values.
Also, if you want to know more about sustainable practices and drive a moment towards a sustainable world, join our sustainable brands community.
Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She’s a prolific writer in sustainability, contributing to various publications. Prachi’s unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.
