A Guide To Finding Eco-Friendly Sustainable Clothing Brands

The fashion industry is one of the central pollution-producing industries globally. Clothing production not only pollutes the environment but also harms the producers through toxic chemicals and materials. According to a study, 92 million textiles are wasted every year resulting in landfills. People often prefer to buy new clothes instead of eco-friendly or recycled ones but they don’t know that going for eco-friendly clothes means ultimately contributing to the environment. Kudos to the brands that are taking initiative by adopting sustainable practices and making the world a better and healthy place. 

How To Know If A Brand Is Sustainable?

In this world full of artificial everything, it is important to know if the brand you are going for is sustainable or not so here are some green flags you should consider before choosing a brand:

1.Transparency

Many brands are honest enough to display their sustainability reports including sustainable practices and supply chains on the website and that’s what makes them transparent. A truly honest brand will be transparent to its visitors even if it means revealing its imperfections and weaknesses. It’s good if a website displays its sustainability reports about what they are doing to improve the planet.

2.Packaging

The brands that are using sustainable packaging instead of plastic packaging tend to be one step ahead of those brands that are not focusing on sustainable packaging. You should go for a brand that uses eco-friendly packaging which means less plastic or no plastic at all.

3.Materials

The kind of materials a brand is using is quite important to know because most of them use polyester which harms the environment because it has petrol-heavy production and generates three times more CO2 than cotton. The same goes for natural cotton, it is made up of toxic chemicals. So you are good to go for a brand that uses materials such as bamboo, organic cotton, linen, hemp, pineapple leather, organic wool, recycled materials, or rayon.

4.Certifications

It’s quite easy to claim that we are sustainable brands adopting sustainable practices and scam the customers but to know the truth if they are really sustainable is to check if the third party agrees. Meeting the third-party standards is difficult but those who meet the criteria get the certifications like SA800, B-Corp, PETA-approved Global Organic Textile Standards, Better Cotton Initiative, and OEKO-TEX. 

Brands Following Best Out Of Waste Practises

We have dug up some brands that are following best out-of-waste practices and turning every waste item into a marvelous piece. Here are they:

1.For Days

For Days is one of the best unisex sustainable clothing brands. The brand focuses on environmentally friendly clothing. The company deals with hoodies and tops that are quite affordable. The products are made up of recycled terry, and organic cotton, and sewn in Morocco. You can return the product after some time and the brand will recycle it and will turn it into a new piece in return they will give you a swap credit card that you can use to purchase a new item from them whenever you want.  

2.Pact

Pact is a brand that deals with sustainable and versatile clothes. The brand sells sleepwear and loungewear that are comfortable and manufactured using eco-friendly materials. The brand aims to make its production more organic as being organic not only preserves the planet but also the customers and farmers. The reason why Pact is a leading brand is that the organic cotton which they use to manufacture their products requires 81% less water than normal cotton, is softer, and does not use any sort of chemicals. 

3.Tentree

Tentree has the highest standard in terms of sustainability. Being a certified B Corp, the brand manufactures loungewear and sportswear that are made up of eco-friendly materials like Tencel and organic cotton and are crafted in India and Europe. With every product sold, the company plants 10 trees and so far they have planted over 70 million trees and aim to plant more than one billion by the end of December 2023. Tentree is Climate Neutral Certified, Fair Trade Certified, WRAP, SA8000, and BSCI.

4.Thought Clothing

Thought Clothing is one of the best sustainable brands in the UK that deals with women’s workwear. Keeping all the colors in mind, the brand focuses on manufacturing marvelous women’s workwear. The materials that they use are GOTS-certified organic cotton, hemp, and bamboo. The best part is that you don’t need to wash it often because it is made up of high-caliber fabrics. Their choice of designs and bright colors are just wonderful. Also, all of these stylish products are just under £150.

5.Birdsong

Birdsong is a womenswear brand that sells eco-friendly clothes. Each and every piece of this brand is hand knitted by the workers. Birdsong is a perfect blend of authenticity. The people who want to dress up classy and protect the planet, this brand is for you. The brand uses only GOTS certified like Indian Organic Cotton. GOTS certification makes sure that every factory is meeting the sustainability criteria. The main purpose behind using organic cotton is that it helps to avert the toxicants that pollute the environment and helps in making this world a better place by diminishing the effects of climate change.

Also, if you are a sustainable brand and also an eco-conscious person then we would love you to join our sustainable brand community. You can also collaborate and amplify your business on this platform. By joining us, you can also be a part of our community which is bringing revolution to this world. 

Prachi Bishnoi

Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She’s a prolific writer in sustainability, contributing to various publications. Prachi’s unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.