Top 10: Sustainable Fashion Brands
The fashion industry is a widely acceptable arena where everything that one might not find valuable might prove to be successful in driving youth crazy. The fashion icons not only represent their outfits but also influence mass choices. Therefore, their acceptance of substances that might be reused, recycled, or upcycled materials that are woven or crafted into beautiful clothes holds greater prominence. Almost every fashion brand is currently entertaining the idea of sustainability, understanding that it is not just a buzzword but a need of today. Therefore, a list of the top 10 fashion brands has been brought together to help you make wiser choices.
The brand’s focus on overall sustainability
1. Pangaia – promoting overall sustainability
This fashion brand deals with clothes and accessories for men and women alike. It is committed to sustainability in all aspects. From running programs like Bee the Change and For the Love of Planet for consumers to ensure their contribution to sustainable movements, they partner with non-governmental organizations and other institutions like Coral Gardeners committed to bringing positive change and preventing the extinction of bees and coral reefs. They use seaweed and C-fiber to produce products, along with compostable packaging. In addition, the goods are treated with Pprmint, an antibacterial oil obtained from peppermint leaves, in order to minimize the necessity of washing. Lastly, they use natural dyes in their clothes, produced from recycled fabrics. This brand is saving space for waste in landfills and effectively contributing to providing aesthetics to its clothing line without harming the environment.
2. Tentree – the tree planting record maker
As the brand name suggests, Tentree is all about planting trees. This one brand has been aptly mindful of sustainability. From tags made with recycled paper, they package their products in paper rolls, tie them with a ribbon, and use a master polybag, which is also recyclable, to deliver bulk orders. Prominently, this brand is known for restoring Indonesian forests while sourcing cotton. Until now, the brand has planted 100,000,000 trees and aims to plant 1 billion trees by 2030. So far, this brand has already achieved carbon neutrality by 2020.
3. Elvis and Kresse – the fire hose champion
Sustainable design label Elvis & Kresse has redefined luxurious accessories by carefully repurposing decommissioned fire hoses. The company not only reduces waste by repurposing materials from fire departments but also creates high-quality goods, such as bags and accessories, from industrial scraps. To be environmentally friendly, Elvis & Kresse uses recycled materials, is open about their business, and gives some of their income to groups that help firefighters and the environment.
4. Zero Waste Daniel – The genderless fashion
Not only does this brand produce zero-waste products, but it also promotes the notion of genderless clothing. Zero Waste Daniel uses fabric scraps, pre-consumer trash from the clothing business in New York City, other materials that are hard to process, and recovered materials like cotton, polyester, and nylon.
5. Tonle – The mindful garment user
This is also a zero-waste clothing brand that uses unused garments from other companies and manufacturers to make fashionable and aesthetic clothes. It is a major contributor to the circular economy since it upcycles materials, such as reclaimed threads and fabric scraps, into stylish and eco-friendly clothing.
6. Rothy – The shoe haute couture
This brand is a platform for shoe haute couture that was the first in the shoe line to receive sustainable LEED and TRUE platinum certification. Using threads from recycled plastic bottles and biodegradable packaging, they aim to achieve carbon neutrality by the end of 2023. They use 3D knitting technology that helps reduce waste and low waste-cutting technology, ensuring a greater contribution to the circular economy and production.
7. Upcycle with jing – The PET bottle from the landfill to the jewellery shop
The jewelry business, Upcycle with Jing, adopts the practice of upcycling to produce environmentally friendly jewelery. The company uses recycled PET plastic bottles as a material source for crafting various types of jewelry, such as earrings, hairpieces, and brooches. The brand believes that the integration of sustainability and elegance is doable.
8. Rent the runway – the rental hub
RTRW is a resale marketplace that has a comprehensive brand and clothing catalog. It is an alternative to always purchasing new clothes, a step toward circularity in the industry. Subscribers may have their clothing delivered in reusable bags and then have it dry-cleaned in an eco-friendly manner. The trend of renting clothing is appealing and should become more prevalent in the next year or two.
Related – Are Clothing Rentals the Answer to the Menace of Fast Fashion?
9. Paper London
Paper London is a high-end line of womenswear that features eco-friendly elements like recycled fabrics in its designs. They managed to get shortlisted for the Drapers Sustainable Fashion Awards in 2022.
Paper London uses ECONYL, a nylon fiber that has been completely recovered from waste materials like fishing nets.
10. Tradlands – the hand-made fashion
A label that got its start making women’s clothes based on men’s styles This brand pampers those ladies who choose to dress more masculinely. Clothing from Tradlands is manufactured by hand by local craftsmen in small quantities, and the company is committed to ethical and environmentally responsible practices because it ensures the reduction of waste and the avoidance of heavy machines that use a huge amount of our resources.
Sustainability has been becoming a buzzword among people and brands, but it is important to note that not every brand is actually sustainable until it follows the principle of reuse, reduce, and replace. Some brands have been very active, while others boast of their significant achievements, but each comes with its own uniqueness. The market for consumers is aptly providing a wide variety of brands to choose from for sustainability, but it depends on the consumers whether they want to strive towards a worthy change or not! However, it is time for each one of us to realize why fashion brands are choosing to become sustainable fashion brands and why every other business is trying to contribute something to sustainability.
Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She’s a prolific writer in sustainability, contributing to various publications. Prachi’s unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.
