Educating for a greener tomorrow – UAE brands promote environmental awareness
Brands in the United Arab Emirates (UAE) are actively embracing sustainability practices, recognizing the significance of responsibly transforming the environment and contributing to its ecological restoration. These sustainable companies are implementing a range of initiatives on a worldwide scale, which helps motivate governments to formulate policies that promote the sustainable development of nations. These brands promote sustainable living In UAE and through their initiatives, they educate people all over the world that saving the environment is a bond with nature to save ourselves.Â
The Sustainable Brands – Educating People
1. Beeah – The Biggest Recycling Centre In The Area
Bee’ah’s is a sustainable brand whose mission is to raise awareness of the environment in the United Arab Emirates by providing effective trash management, innovative recycling facilities, and engaging educational opportunities. Their cutting-edge facilities highlight recycling methods, and their educational initiatives emphasize the need for trash separation. They are dedicated to finding creative solutions to waste management; therefore, they fund research and development of innovative technologies.
Bee’ah manages the biggest recycling center in the area and has a trash diversion rate of over 70%. Their Bee’ah Solar Park produces 47.5 MW of clean electricity, which adds up to some of its milestones.
2. Mai Dubai – Highlighting The Sustainability Of the Bottled Water
Mai Dubai, a prominent bottled water sustainable brand in the United Arab Emirates (UAE), advocates for environmental consciousness by demonstrating its constant commitment to sustainability. The company places significant importance on legitimate water sourcing and bottling procedures, prioritizing lightweight and recyclable packaging materials to reduce their environmental impact.
Mai Dubai achieved net-zero energy consumption by virtue of the robust performance shown by its rooftop solar panel installations, resulting in the generation of over 30 million kWh of electricity in the year 2020. Indeed, an excess of 4,190,213 kilowatt-hours (kWh) of energy was sent back into the power system of the Dubai Electricity and Water Authority (DEWA).
3. Splash – Repurposing Garments
The primary areas of emphasis Splash puts on include the use of sustainable raw materials, the implementation of eco-friendly and sustainable packaging, the promotion of environmentally conscious garment manufacturing processes and ethical sourcing, the eradication of the use of hazardous chemicals in goods, and the advocacy for eco-friendly and sustainable practices.
Splash successfully gathered a total of 15 metric tons of previously owned garments from individuals with the intention of recycling and repurposing them. The shopping bags we now use have been transitioned to oxo-biodegradable materials, leading to a 19 percent reduction in carbon emissions.
Related – The guide to find the eco-friendly sustainable brandÂ
4. Ikea – The Goodness In The WoodsÂ
A sustainable furniture retail brand Ikea has a strong dedication to the use of sustainable resources, as more than 98% of its wooden goods adhere to the rigorous requirements set out by the Forest Stewardship Council (FSC), therefore guaranteeing the implementation of responsible forest management practices. Furthermore, the company has made substantial investments in renewable energy sources, demonstrating ownership and operation of wind farms and solar panels. These initiatives have resulted in the generation of a surplus of renewable energy on a worldwide scale, surpassing their own use.
The company aims to inspire change through the utilization of various sustainable products in its products. These include the SOLARVET LED home solar lights, kitchen fronts constructed from recycled plastic bottles such as the KUNGSBACKA doors, ODGER chairs manufactured using sustainable plastics, the VALLAMOSSE thermostatic shower mixer designed for precise temperature regulation, and the GUNRID air-purifying curtains that aid in reducing indoor air pollution.
In an era characterized by an urgent need for environmental awareness, UAE-based sustainable brands serve as exemplars of optimism and innovation. By demonstrating steadfast dedication to sustainable methods, they have successfully debunked the notion that growth necessitates environmental degradation. As these entities persist in incorporating the principles of environmental consciousness into the core operations of their enterprises, they not only motivate their clientele but also encourage whole sectors to reconsider their ecological footprint.
Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She’s a prolific writer in sustainability, contributing to various publications. Prachi’s unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.
