Green Oasis: How Dubai’s Sustainable Brands are Transforming the City’s Landscape
Dubai is widely recognized as a global hub for businesses, attracting a multitude of enterprises from many countries. This is mostly due to the favorable conditions it offers, fostering an environment conducive to the development of business initiatives and the cultivation of innovative ideas. In a similar vein, this Emirate is making strides towards achieving sustainability, resulting in the emergence of a diverse range of sustainable brands in Dubai.
The Sustainable Brands, in the heart of Dubai
1. Ferm Living by Danish Designs: The Furniture Industry
Ferm Living is a Danish design business renowned for its production of furniture, accessories, and lamps. The company provides a diverse selection of merchandise, including wall stickers, pillows, blankets, kitchen accessories, and children’s items, all of which incorporate a graphic design aesthetic inspired by Scandinavian influences. Ferm Living adopts a comprehensive perspective that encompasses the full life cycle of its products, aiming to incorporate sustainable materials in the production of as many items as feasible. A climate screening tool is employed to quantify the carbon dioxide (CO2) footprint associated with their products as well as to get pertinent information and data to inform their future objectives. The organization actively engages in the United Nations Global Compact initiative and produces an annual Corporate Social Responsibility Report.
2. Thaely: The shoe’s sustainability
Thaely, a brand founded by Ashay Bhave, uses recycled materials as a substitute for plastic in the production of footwear, thereby prioritizing both environmental sustainability and customer satisfaction in terms of comfort. According to the company’s assertion, the purchase of each pair of their shoes contributes to the prevention of 10 bags of plastic and 12 bottles of plastic from accumulating in landfills or causing pollution in marine ecosystems. Thaely shoe boxes are manufactured using repurposed paper materials that have undergone a recycling process. Additionally, these boxes are colored with discarded coffee grounds, and they also incorporate basil seeds within their composition. After the sneakers have been unpacked, it is possible to reuse the box by utilizing it as a pot for cultivating basil, thereby participating in the promotion of environmental sustainability.
3. Fyne Jewellery – Diamonds from the lab
The brand established by Aya Ahmed, has a strong dedication to the principles of sustainability. In addition to engaging craftsmen from diverse backgrounds to create their jewelry items, the company utilizes ink derived from soybeans for their packing boxes and mailers. The diamonds are cultivated in laboratory settings using sustainable energy sources. A lab-grown diamond is produced through a controlled artificial procedure, as opposed to the natural geological processes occurring beneath the Earth’s surface. Laboratory-grown diamonds have identical physical, chemical, and visual characteristics to those of naturally mined diamonds. By collaborating with corporations that actively engage in carbon footprint reduction, they are establishing a path for forthcoming generations to adopt alternative perspectives, embrace audacious lifestyles, and rethink the concept of luxury.
Related – A Guide To Finding Eco-Friendly Sustainable Clothing Brands
4. Reemami – the Fashion Brand
Remami is a brand that incorporates reused materials and utilizes Global Organic Textile Standard (GOTS) certified organic cotton, thereby adhering to ecological practices and alleviating the burden on farmers. Approximately 15% of fabric designated for apparel production is discarded during the cutting process, leading the brand to repurpose these leftovers into headbands and other items as a means of achieving waste reduction.
Dubai’s sustainable brands serve as a testament to the feasibility of a healthy coexistence with nature within a city renowned for its wealth and grandeur. It is imperative for any nation to recognize the power possessed by its businesses and provide them with the necessary backing to undertake environmentally sustainable endeavors. As aptly stated, it is crucial not to postpone such actions for the future. One must confront it.
Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She’s a prolific writer in sustainability, contributing to various publications. Prachi’s unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.
