Sustainable Brands
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Why do eco-friendly practices matter? What does fashion have to do with sustainability? Sustainable fashion is simply those items that are produced through eco-friendly approaches. The design methods, production, and consumer cycle of these items respect the planet by causing almost no damage to the environment thereby sustaining it.  

Before understanding what brands sell sustainable clothes, understand that wearing something that you already own or buying something secondhand is the most sustainable thing you can do. In case you still decide to buy something new, there are several brands today that have taken sustainability initiatives to make your clothes and other fashion products more eco-friendly.

This article speaks of 10 sustainable brands in the Middle East that sell products of all types. These brands can allow you to make more eco-friendly choices when it comes to your fashion.

Top 10 Sustainable Brands in the Middle East

Today, people are becoming more aware of the consequences of their choices. They are being mindful of what they purchase and how their purchases impact the environment. This has led to the rise of sustainable fashion and more and more people are choosing this over conventional choices. Here is a list of the top 10 sustainable brands in the Middle East:

1. The Giving Movement

The Giving Moment is a brand that is native to Dubai and they locally produce sustainable activewear and streetwear. They strive to promote conscious and ethical practices in their production and consumerism. Every single one of their products like skirts, shorts, hoodies, and dresses is made entirely of recycled materials like cotton.

2. Earthly

Earthly is another sustainable brand that has taken it upon itself to create products that are only sustainable and environmentally friendly. They create fashion that is not just mindful but also unique. Their fabric production process is also eco-friendly. They follow procedures that are considerate towards water consumption, waste reduction, and more. Moreover, earthly plants a tree every time they sell a product.

3. Roni Helou

The heart of Roni Helou is founded on sustainability and human and animal rights. They strive to upload these roots in everything that they do and produce. Even their sampling processes are mindful of the environment. Moreover, Roni Helou supports local communities in any manner possible. They strongly believe in giving back to the community. They also collaborate and help brands that believe in the same values that they do in an attempt to uplift them. 

4. Sarah’s Bag

Sarah’s Bag is a brand that began in the heart of Beirut in 2000. They began with a clear intention of making beautiful bags that not only empower Lebanese women of the lower strata but also make a difference in the world. They have helped underprivileged women with skill-to-stitch, embroidery, and weaving to produce quality products so that they can pave their own avenues to financial independence. Sarah’s bag is known to keep ancient techniques alive through modern designs. 

5. Kaleidoscope By Mimi

Kaleidoscope by Mimi is another brand that strives to give back to the community. They produce sustainable products with unwavering ethics and a great sense of responsibility. Through the understanding and inspiration of bringing together diverse cultures, they create their products with great care and mindfulness towards the environment. Their biggest goal is to empower both the consumer and the artisan who makes the product.  They collaborate with women across the globe to help them find a platform to showcase their work. 

6. Boca

Boca is a well-renowned restaurant that draws its inspiration from Spanish roots. They are now a Michelin Guide restaurant and they abide by a set of green values. They highlight local produce throughout their extensive menu. Moreover, they are extremely mindful of waste management, valuing resources, and harmoniously combining the use of renewable energy. Boca is so mindful that it keeps track of the ecological impact it creates by staying aware of its carbon emissions.

7. Hapi

Hapi is a happy brand that serves ice cream outdoors as well as in an all-day diner in Dubai. Their menu also includes breakfast burgers and salads. They are a sustainable operation as they source all of their products locally and strictly follow a zero-waste policy. In order to stay true to their core beliefs, they use cornstarch, biodegradable tableware. Their efforts have certainly created a guilt-free and enjoyable experience. 

8. Cassette

Eating is a basic mandatory necessity. Cassette is a Parisian-style restaurant that has a lovely mint-themed aesthetic. They are known to serve their guests with a brilliant blend of good food and music in the heart of Dubai. The brilliance of Cassette is that they are constantly exploring methods to serve people sustainably yet creatively to create a one-of-a-kind experience. This place is even made from sustainable materials and they make use of local products to serve their guests. They largely support local businesses and farmers.

9. Sanderson’s

Simplicity is Sanderson’s style. From salads, chia puddings, and other nutritious items, Sanderson’s serves them all. They source their products locally and only use natural items to support a healthy lifestyle for their people and the environment. Several ingredients used in their dishes are actually sourced from their kitchen garden. Apart from several sustainability measures, this cafe also makes use of recycled water for its kitchen garden.

10. Only Ethikal

Only Ethikal is a brand that curates products ethically to make conscious fashion more readily available to the masses. They have brought together creative and unique products that are suitable for all occasions made by designers and artisans from across the globe. All of their offerings are made of natural fabrics like bamboo, cotton, hemp, linen, etc. They have also created job opportunities for local craftsmen and artisans through the combination of conventional and modern techniques and styles. 

Conclusion

Simply said, sustainable fashion is characterized as products made using environmentally beneficial methods. These products design, manufacturing, and consumer cycles respect the environment by sustaining it with essentially no harm. Several brands provide eco-friendly clothing and experiences. However, realizing that the most environmentally friendly thing you can do is to buy used or wear something you already own. Should you still choose to purchase new items, there are several businesses available today that have implemented sustainability efforts to increase the environmental friendliness of your clothing and other fashion items. The aforementioned list can be your guide to choose more consciously.

Prachi, an accomplished Chief-Editor at The Sustainable Brands Journal, has 15+ years of experience in Europe, the Middle East, and India, managing 90+ global sustainable brands. She's a prolific writer in sustainability, contributing to various publications. Prachi's unwavering passion and expertise make her a recognized authority, driving positive change and inspiring a sustainable future.

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With the first Issue of The Sustainable Brands Journal Magazine, SBJ embarks on the mission to highlight innovative brands that are doing notable work in promoting an eco-conscious lifestyle, helping solve global issues like waste and pollution, and bringing the community together to drive a movement toward a sustainable world!

SBJ Issue 3 COVER